Online Video Advertising – Where to Advertise

Online video advertising involves more than simply creating terrific looking video ads. Just as with television advertising, you need to get your ads in front of a targeted audience. No matter how well crafted your video ads may be, if they aren’t seen by your audience, they will be ineffective. Fortunately, the Internet is loaded with terrific places to display your message.Contacting Webmasters Directly
You could contact individual websites directly and inquire about video advertising. However, doing so could be time-consuming. If you know of a high traffic website that appeals to your desired demographic, contacting the site’s webmaster or owner directly could be the start of a fruitful relationship. You might even be able to work out a reciprocal advertising agreement.In addition to the sites that you already know might be a good platform for your video ads, use Google to find sites in your niche that offer advertising space. Do this by entering keywords for your industry followed by the words “advertise with us” in quotes. For example, if you run a genetic testing service for people interested in finding out their heritage, having a video ad on genealogy sites would make sense. Enter: genealogy “advertise with us” into Google and look through the search engine results. You’ll find a number of genealogy sites interested in hosting advertisements. By placing your online video ads on sites that attract the same demographic your service appeals to, your ads will appear before a targeted audience.The downside to this approach is that you’ll need to do a great deal of research to find sites that have a large enough viewership to invest in. After all, the site may appeal to your audience but if the website only has three or four visitors each month, advertising on it won’t make much sense.Online Video Advertising Networks
Online video advertising networks have huge networks of sites that accept video ads. Like other online advertising models, online video advertising is often priced using a cost per click model. Other options include cost per thousand impressions. While the pricing may vary from one network to the next, most networks provide you with reporting tools that detail your video ads’ reach. For example, reports detail the number of clicks your ads receive, impressions, video completion rates (how many people watched your video all the way to the end), reach and frequency, and more.A simple search engine search for “video advertising networks” will serve up dozens of networks from which to choose. One of these networks, SpotXchange, allows you to upload your existing video ads which are then transcoded into a variety of video formats required by different publishers. From there, you browse the “marketplace” for ad impression opportunities. This is an auction-like marketplace where pricing varies based on supply and demand much like bidding for keywords for pay per click ads. Once you’ve activated your campaign, your video ads will be inserted and start appearing on partner websites. This site allows you to advertise locally as well as nationally and it does not require a long term contract.Other well known online video advertising networks include: BrightRoll, YuMe, and TremorMedia.Search Engine Video Advertising
Another option for your video ads is to place your ads through a search engine video advertising platform such as Yahoo! Advertising or the Google Content Network. These networks offer several video advertising options including in-stream video ads and click to play video ads. In addition to hosting your video advertising, other advertising options are available.Online video advertising allows you to get your message in front of your audience, even if your audience is visiting websites other than your own.
With several payment models and detailed campaign reports, you can actively manage your video advertising in real time and your advertising may be more affordable than expected.Where are you placing your video ads? Share your experiences, pros and cons, and thoughts with us below.

What Is Advertising Nowadays?

Imagine the peacocks and flowers of the world. Colors, sounds, and performances convey to the rest of the species that you are a suitable mate. Plant seeds and pollen are spread around by other animals only if they can draw attention. Humans instinctually understand and respond to advertising. It is encoded in our genes from eons of evolution.Advertising for products is an obvious extension of this evolutionary phenomenon. We take advantage of techniques that catch the attention of humans in order to get them to consider a purchase or an idea. The way we imagine advertising in its many forms did not arise until the advent of mass production with the Industrial Revolution.Prior to that time, products were traded within small communities, and there was no need to attract a large audience. Indeed, illiteracy rates were so high that advertising would have proven useless. Once the markets expanded beyond tight-knit groups, though, word of mouth would no longer suffice for getting your wares sold.Mass production allowed for many revolutions to occur that propelled advertising practices. First, printing became far cheaper as it was automated. This meant that companies could mass produce advertising for the first time. In addition, societies began to recognize the need for education. Therefore, the explosions of both reading ability and availability of printing made advertising grow during the industrial revolution.Advertising soon became an industry unto itself when newspapers and magazines started allowing paid ads to be placed in their publications. This allowed specialists to make a living designing and implementing advertising as opposed to manufacturing products themselves.Each new communication medium that has been developed has opened doors for advertising. Printing gained mass appeal just after the beginning of the Industrial Revolution. The next big leap was radio, a medium that exploded in popularity starting in the 1920s. The rise of radio commercials paralleled this development.Television followed the same path to commercialization as radio starting in the 1950s. The next, and perhaps largest, advance for advertising was the popularization of the Internet starting in the 1990s. Each medium incrementally expanded the potential audience to the point where today an advertisement can reasonably reach everybody on the globe.In fact, it can be argued that advertising made the different media possible. Interestingly, the need for advertising has grown with time. In print media, selling subscriptions without advertising could sustain a publication. Of course, the supplemental income from ads can expand the profitability significantly. Radio relied significantly more on advertisers since the broadcast signals could not be restricted to only subscribers at the time. Therefore, the selling of ads lifted the radio medium into profitability.Until cable became popular, television was the same as radio. Signals were indiscriminately broadcast to antennae in homes, so advertising needed to be sold to support the industry. With cable and other subscription-based services gaining ground in the 1980s, however, television was able to separate itself somewhat from the need to sell advertisement for support.The Internet presented a particularly tricky medium to commercialize. A subscription-based website could easily be undercut by similar free websites. This availability of widely-available free material made advertising essential for the support of Internet ventures unless a tangible product was being sold. At the time, many people felt the Internet was not profitable.Nowadays, advertising is integrated firmly into every medium available to us. Commercials appear on radio, on television, and in Internet videos. Ads are placed liberally on webpages, on billboards, on buildings, and on buses to attract your eyes. Reaching an audience to persuade them has never been so simultaneously easy and complicated as it is today.The huge volume of information that bombards everybody means your ad must stand out for recognition. Despite this challenge, there is no better way to support a product than through successful advertising.